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Helping Latinasget their best look Like many Latinas, San Antonian Diana Rodriguez Ruthben is in a makeup conundrum. She loves wearing colorful eye shadow but also craves the smoky eye look. [...] there are her lips. Eyebrows have been enhanced with waterproof mascara — the same mascara that lengthened her eyelashes was wiped off a wand and brushed through the brows, adding thickness and definition. Arciga, who is based in Mexico City, was on a Texas tour last week, checking in with Latinas in San Antonio, Laredo and McAllen, exploring their makeup concerns and special needs, from oily skin to over-tweezed eyebrows. “Being from Mexico, I understand the Latin culture and its women,” he said. On hand were bilingual makeup artists, signage in English and Spanish, even a play area for children. Another first for Lauder is the company's Latina spokesmodel, Joan Smalls of Puerto Rico, who, in an interview, warned Latinas “to stay away from always matching your eye makeup to your outfit.” Even Our Lady of Guadalupe is adorned with color.